The trick to helping your self

The chance of this happening is great because circulate between sections strategically prepared to impact us in ways unseen and induce our purchase decision.

Retailers use a concept known as plan gram to place items on the shelf and draw attention to the desired space. A survey released recently by SPC Brazil confirms that 34% of people admit to impulse buying, spending more than planned.

 Managing stimuli Also called Plan Gondola, the technique aims to organize and manage products on the shelves, so that there is always an incentive to communicate with the buyer, boosting sales of a particular product or brand. Looking at the shelves more carefully, we can see that the items are almost always distributed in vertical blocks of the same company, with subcategories in horizontal groups for easy viewing of the consumer.

In addition, products with higher added value remain at the time of hands and eyes, in the "prime area". Already considered the "cold area", which are the spaces below and above the line of the eyes and hands are positioned items that lead us to the point of sale, known as "product destination"

 Here, the items tend to cost less and are accompanied by the units on sale, just to stimulate buying. In the case of lamps, we can see that, generally, the CFLs are present in the prime area, since they have higher turnover and added value compared to incandescent. In the same area, the LEDs begin to emerge, which have higher price, but deliver even more benefits.

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